Trelleborg Announces Two New AutoHubs for India and China

The latest additions to the line-up adopt global architecture already tried and tested in the USA, Europe, and Brazil.

Automotive HubAs part of the current expansion strategy being pursued by Trelleborg Sealing Solutions, the business area is establishing two new Automotive Hubs in China and India. The plan is for both AutoHubs to be fully operational within the course of this year. These new organizations are being set up according to the proven architecture found in the hubs already working in Brazil, the U.S. and Europe.

Uniform architecture
This uniform architecture means that, firstly, each AutoHub conforms to the same personnel structure worldwide, comprising account managers, sales engineers, and customer service staff. One interesting fact worthy of mention here is that there is no single key account manager; instead, all account managers are responsible for all the various clients and subsequent tasks.

“This is one of the reasons why we carefully choose our Automotive Hub employees and make sure they feel appreciated,” explains Jochen Sanguinette, Director Global Marketing Automotive at Trelleborg Sealing Solutions. To name but one example: new colleagues are assigned a member of staff who accompanies them throughout their initial period at the company. They are also introduced to every department, and not just the AutoHub, so that they learn how the entire operation works. “It’s important that our employees have the knowledge and freedom to make decisions for themselves,” comments Sanguinette.

Adapted to the region and market
The AutoHubs and their employees all share the same tried-and-tested targets as those outlined for the original Automotive Hub, as specified by headquarters for the AutoHubs in Stuttgart, Germany. However, Jochen Sanguinette emphasizes that these goals are naturally adapted according to the relevant region and market. Nonetheless, each hub has to adhere strictly to its own roadmap, which clearly stipulates the range of products and services on offer, and even covers such items as approved suppliers.

Furthermore, the AutoHubs are all able to benefit from central support in such areas as finance, project management, use of web platforms, data analysis, and combined marketing activities. For example, the Automotive Roadshows that have been successfully running in Europe for the past year will be extended to the U.S. in 2015, and are planned for the Asia Pacific region at a later date. Alongside a special film to accompany the innovative nature of the roadshow, films are also being produced on automotive topics of interest, such as RuboreĀ® and TurconĀ® Roto L.

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